This project marked the brand’s first release of a fully 2D animated piece. I developed the key scene illustrations and storyboard, establishing an original visual style aligned with the brand’s identity and creative philosophy.
After defining the artistic direction, I implemented an AI-assisted animation workflow using Kling, significantly increasing production efficiency. This also represented the company’s first exploration of AI-driven motion processes, bridging handcrafted illustration with emerging technology in a controlled, brand-led approach.
After defining the artistic direction, I implemented an AI-assisted animation workflow using Kling, significantly increasing production efficiency. This also represented the company’s first exploration of AI-driven motion processes, bridging handcrafted illustration with emerging technology in a controlled, brand-led approach.
