Creative Director: Faye Rice
Art Direction & Animation: Zilan Lin
For the 2025 Lip Crème launch, I helped drive a new visual direction for Chantecaille — marking an evolution in the brand’s video language and its first use of collage-style animation as a storytelling approach. The film merges the brand’s elephant conservation mission with its botanical heritage, to shape a refined, emotionally resonant luxury narrative.
Independently led art direction and execution for the full campaign launch across all platforms, including social, e-commerce, and in-store visuals.
Art Direction - Storyboard - Styleframe Design - Animation - Sound Design
